Social media marketing can be a powerful tool for real estate agents to promote their services and reach potential clients. However, it can be challenging for agents new to social media to know where to start. The secret to successful social media marketing is consistency; having a posting schedule is essential for staying on top of your social media activities.

It can be challenging for real estate agents to use social media marketing to keep up without a posting schedule for the first time. Agents can easily forget to post on social media when scheduling open houses and showings. This is where a real estate content calendar can help.

What is a Real Estate Content Calendar? 

A real estate content calendar is an essential tool for real estate agents to plan, organize and manage their social media content. It helps agents stay on top of their social media activities and plan for upcoming posts. The calendar can help agents plan content topics and create posts.

The content calendar should be tailored to the agent’s needs and goals. It should include details about the type of content, the frequency of posts, the channels it will be posted on, and the target audience for each post. The content calendar should also include links to relevant resources such as images, videos, or other content that can be used in each post.

With an effective content calendar, agents can stay organized and ensure that their posts reach the right audience. If you still need convincing, here are five reasons real estate agents need a real estate content calendar.

1. Increased Visibility

A content calendar helps agents plan and schedule posts regularly, increasing their visibility across multiple social media platforms. This helps agents to reach more people and build relationships with potential clients.

2. Targeted Content

A content calendar allows agents to create content tailored to their target audience. This ensures that the content is more relevant and engaging, which helps to attract more potential clients.

3. Improved Efficiency

A content calendar helps agents to plan and stay organized. Content calendars allow real estate agents to schedule posts in advance, allowing them to spend less time creating content and focusing more on other aspects of their business.

4. Increased Engagement

A content calendar helps agents to plan content that is engaging and interesting to their audience. For example, content calendars allow agents to anticipate upcoming holidays and events and create relevant and timely content. By creating engaging content, agents can increase their engagement with potential buyers and sellers. This helps increase their posts’ engagement rate and leads to more conversions.

5. Track Performance

A content calendar helps agents to track the performance of each post. This allows agents to measure the effectiveness of their content and make adjustments if needed.

Conclusion 

A real estate content calendar is an essential tool for real estate agents. By creating and using a content calendar, agents can ensure that their content reaches its intended audience and helps to drive more business.

ContentCory offers an effective solution for real estate agents who want to expand their business through content marketing. The platform provides a user-friendly interface that simplifies the process of content planning and creation, making it an excellent choice for busy professionals in the industry.

The post 5 Reasons Why Real Estate Agents Need a Content Calendar appeared first on ContentCory.

If you work in real estate, you know how important it is to have marketing strategies that are both effective and efficient. You need to be able to rely on your social media to help you sell homes without it taking away from the time you’ll need to close on those deals. This is where a real estate content calendar comes in.

Whether you’re new to the real estate scene or you’re a seasoned agent looking to step up your game, taking on the massive world of social media marketing can seem daunting. With a content calendar, you can consistently draw in new prospects with fresh and compelling content. And while setting up a content calendar might seem complicated, we’re here to show just how simple it can be. 

Here’s the ultimate guide to creating your real estate content calendar:

Why is a Content Calendar Important for Social Media? 

Before we get into how to create your real estate content calendar, it’s first necessary to discuss exactly why a content calendar is needed. 

To explain this, let’s look at the purpose of real estate social media:

A realtor has three goals when it comes to creating online content. 

First, you want to build trust. 

Real estate is an industry wrought with uncertainties and fluctuations. If you want to convince someone to let you sell their house or to buy one you’ve got, they have to trust you. Because of this, your content needs to be centered on establishing a connection with these potential leads. 

Second, you want to solidify leads. 

Your potential leads are going to see on average 10-15 posts from you before they decide they want to take the next step. Each of these posts needs to show them a new reason they should choose you as a real estate representative. Drive them to crave the solutions you offer, give them an easy way to contact you, and the leads will pour in. 

Third, you want to keep a leg up on the competition. 

Real estate is a market that is always overloaded with competition. If you want to be the best, you have to keep a leg up on them at all times. And in order to do this, you need to be continuously developing content that serves a purpose. Show them you can solve their problems, answer their questions, and empower them to reach their goals. 

In this post, we’ll show you how to utilize the tools at your disposal to create real estate content that gives back the effort you put into it 10-fold. 

Here is your ultimate guide to real estate social media calendars. 

What is the Biggest Threat to My Content’s Success?

With these three main goals in mind, however, you need to be aware of the one critical error that will sabotage your content: Consistency. 

Without solid consistency, your viewers will not trust you, your leads won’t solidify, and your competition is going to wipe the floor with you. In other words, you may as well not even be creating content at all! 

To understand why this happens, let’s look at an example: 

Let’s say that you are a fan of two local ice cream shops in your area. Both of these shops have “favors of the day” that they post on their social media. Over time, you come to look forward to these posts and you go into their stores to get their flavor of the day more than once. On more than a few occasions, you find yourself excited to get up in the morning and check your social media to see what the daily flavor is. 

With one of the ice cream shops, you see it every day without fail. With the other, however, it’s hit or miss whether they will post it or not. Even if they do, it may not be at a consistent time and you could miss it anyway!

Over time, you find yourself disappointed by the second ice cream shop on several occasions. You stop checking their social media to avoid disappointment and eventually stop visiting them. You’re still a regular at the other shop, though. 

Now, as a real estate professional, you don’t sell ice cream. But you do rely on consistency all the same. 

Creating Your Social Media Content Calendar

Step 1: Categories

To get started with your content calendar, you should first look at what types of posts you want to include in your regiment. These can include: 

• Engagement grabbers
• Conversation starters
• Blog post advertisers
• Market updates
• Tips
• Events
• Important announcements
• Listing promos
• Neighborhood promos (for listings you have)
• Questions that require a response
• Polls
• QOTD (quote of the day)
• Promoting old blog posts as they gain new relevance
• Promoting new blog posts
• Real estate news you’ve read and wish to share
• Event/Open House announcements
• Spotlight Listing of the Week

This isn’t an exhaustive list by any means, but it does represent most of what you’ll see on a social media channel. For more options, you can check out this blog from Social Media Today.

Then, once you choose what categories you want and what percentage of your posting each will take up, you should take a look at when you want each one to roll out. For example, you might post-market updates once a week on Fridays while quotes are shared on Wednesdays. 

Keep in mind that finding the best times for certain posts may take some trial and error. All audiences react to content differently, so keep an eye on yours and don’t be afraid to make scheduling changes if needed. 

Step 2: Create Your Updates

Now that you know what you’ll be posting, it’s time to decide what content calendar tool you’ll be using and start creating your updates. As far as management tools go, some people prefer to use a simple spreadsheet while others will use dedicated software. For this article, we’ll be using the ContentCory social media content calendar as it has a wide array of features for all types of industries. 

We recommend creating updates for as far out as you are able. With real estate, this can be difficult because your posts depend highly on the market, but you should still be able to schedule out for a few weeks at a time. 

For most content calendars applications, the process of creating an update will look something like this: 

You’ll start with what looks like an empty calendar as shown above. To get started, simply click on the day you’d like to schedule the post for. When you do, you’ll get a pop-up that looks like this: 

First, select the icon of the social media you’re posting to. Then, check to make sure your date is correct and add any text and photos you have prepared, as well as your tags. When you’re finished, it should look like this: 

Now, all you have to do is add as many posts as you have prepared, and voila! Your social media content calendar has been created! 

Views in your Real Estate Content Calendar

With content calendars, you may find yourself in need of different views depending on what’s happening in the market. Sometimes, you’ll be able to schedule out a month or two at a time. Other times, you may only be able to do a few weeks or even a few days. 

With ContentCory you are privy to daily, weekly, and monthly views to help fill this need. To select your view, simply click on the corresponding button in the upper right-hand corner. 

What to Include in Your Real Estate Posts

Whenever you’re getting your posts prepared, you’ll want to have a certain amount of information programmed with it to make your job easier. By having this information at your fingertips, you reduce the amount of time you spend posting to nearly nothing. 

Some information you might consider including with your post is: 

• Date
• Time
• Post Text
• Images or Video
• Multimedia Links
• Character Counts (if on Twitter)
• Special Notes
• Necessary Tags

By including all or most of the above information, you can turn your social media posting into a much simpler task. 

Final Thoughts

As you create your posts, keep in mind that you want to develop a theme amongst your imagery. Whether this is brand colors, specific pictorials, or similar formatting is irrelevant. The major goal is for customers to be able to recognize you just by seeing one of your posts. This will create familiarity over time and facilitate trust. 

Additionally, as you fill in your calendar with content, double-check to make sure everything is correct. This will allow you to simply copy and paste your content when the time comes and saves you from embarrassing typo errors later. 

You may also consider color-coding your system as well. A common way of doing this is to use red for anything you haven’t written content for or gathered, yellow for things that are ready to post, and green for items that have already been posted. 

By utilizing even a simple content calendar, though, you can both decrease the time you spend on social media marketing and solidify your social media presence in the eyes of your prospects. 
To learn more about content calendars, check out this blog post for real estate agents. Or, if you have everything you need and are ready to start building your social media presence now, sign up with Content Cory to get started!

Now, here are our questions for you: Do you use a real estate social media calendar currently? If not, are you going to start? 

The post Real Estate Content Calendar: The Ultimate Guide appeared first on ContentCory.

If you’re a real estate agent, you know how difficult it is to persuade someone to take action and how much effort you have to make.

We all know how important it is to have an engaging online presence to boost your business and marketing efforts.

But can you imagine what real estate would be without social media? Because we don’t.

Some of the most vital steps towards success when setting up your social media strategy are knowing your goals and staying organized.

Staying consistent and relevant are key components each realtor should identify from the beginning. The best way to boost your online presence is to create a social media content calendar.

Here are some essential practices that you can follow to get inspiration and create a successful content calendar.

Find your platforms and build your business accounts

The most critical task is getting to know each platform and learning how to use it. Half of the work is done if you understand completely which platforms are best for you, which type of content works best and how to post it, depending on the channel. 

Facebook, Instagram, and Twitter could be your starting points, and if you feel more creative, you can add Pinterest to the list.

Organize and schedule your posts following a sequence of topics

The second most important thing is scheduling. You should decide which days and how many posts you want to share with your audience during a week and plan your content ideas.

For example, suppose you want to share three posts per week. In that case, you can decide that one post will be informational to educate your audience, one promotional to showcase your business, and one with real estate tips.

If you feel like you need more ideas, you can share more posts with local information and advice, events, holidays specials, quotes, house viewings, success stories from your agency, industry insights, and market trends.

There are so many potential topics that you can share, but to succeed, you need to understand and offer what your potential customers want to see from you.

Customize your posts and use captivating photos & videos

If your goals are to increase your brand awareness, establish yourself as a real professional, and truly engage with your audience, customizing your posts could be a great start. 

You can use Canva, which offers a free and paid version to create your posts and a few templates to maintain a unified style for your brand.

As a realtor, you can imagine that using great visual content (images or videos) can make a significant difference. You can follow this advice for your social media posts but also your website and business too. Everything matters!

Consider investing in good images and videos to gain credibility and improve your agency’s overall appearance.

Use the data before taking further actions

One of your must-follow strategies is to use all available social media insights and analytics. 

You can understand what your audience prefers, what posts don’t perform well to improve them and change anything that has zero impact on your followers. 

This way, you’ll continue improving your content calendar and create more efficient posts.

We understand that all mentioned above could sound and feel a little overwhelming. So, to eliminate the content chaos and help every content writer, we created ContentCory. A simple-to-use social media content calendar with many features to help you stay organized.

So, are you ready to explore the best social media calendar for real estate agents? Just sign up for your 14-day trial!

The post How To Start Your Social Media Content Calendar In Real Estate appeared first on ContentCory.