Real Estate Content Calendar: The Ultimate Guide

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If you work in real estate, you know how important it is to have marketing strategies that are both effective and efficient. You need to be able to rely on your social media to help you sell homes without it taking away from the time you’ll need to close on those deals. This is where a real estate content calendar comes in.

Whether you’re new to the real estate scene or you’re a seasoned agent looking to step up your game, taking on the massive world of social media marketing can seem daunting. With a content calendar, you can consistently draw in new prospects with fresh and compelling content. And while setting up a content calendar might seem complicated, we’re here to show just how simple it can be. 


Here’s the ultimate guide to creating your real estate content calendar:

Why is a Content Calendar Important for Social Media? 

Before we get into how to create your real estate content calendar, it’s first necessary to discuss exactly why a content calendar is needed. 

Content calendars help save you time by taking care of the hardest part of social media: the planning. It also creates consistency in your posts so that your audience learns to trust you and value your channel. 

Read more about why content calendars are important in this blog post. 

Creating Your Social Media Content Calendar

Step 1: Categories

To get started with your content calendar, you should first look at what types of posts you want to include in your regiment. These can include: 

  • Engagement grabbers
  • Conversation starters
  • Blog post advertisers
  • Market updates
  • Re-shares of informative content
  • Quotes
  • Tips
  • Events
  • Important announcements

This isn’t an exhaustive list by any means, but it does represent most of what you’ll see on a social media channel. For more options, you can check out this blog from Social Media Today.

Then, once you choose what categories you want and what percentage of your posting each will take up, you should take a look at when you want each one to roll out. For example, you might post-market updates once a week on Fridays while quotes are shared on Wednesdays. 

Keep in mind that finding the best times for certain posts may take some trial and error. All audiences react to content differently, so keep an eye on yours and don’t be afraid to make scheduling changes if needed. 

Step 2: Create Your Updates

Now that you know what you’ll be posting, it’s time to decide what content calendar tool you’ll be using and start creating your updates. As far as management tools go, some people prefer to use a simple spreadsheet while others will use dedicated software. For this article, we’ll be using the ContentCory social media content calendar as it has a wide array of features for all types of industries. 

We recommend creating updates for as far out as you are able. With real estate, this can be difficult because your posts depend highly on the market, but you should still be able to schedule out for a few weeks at a time. 

For most content calendars applications, the process of creating an update will look something like this: 

real estate content calendar example

You’ll start with what looks like an empty calendar as shown above. To get started, simply click on the day you’d like to schedule the post for. When you do, you’ll get a pop-up that looks like this: 

First, select the icon of the social media you’re posting to. Then, check to make sure your date is correct and add any text and photos you have prepared, as well as your tags. When you’re finished, it should look like this: 

Now, all you have to do is add as many posts as you have prepared, and voila! Your social media content calendar has been created! 

Views in your Real Estate Content Calendar

With content calendars, you may find yourself in need of different views depending on what’s happening in the market. Sometimes, you’ll be able to schedule out a month or two at a time. Other times, you may only be able to do a few weeks or even a few days. 

With ContentCory you are privy to daily, weekly, and monthly views to help fill this need. To select your view, simply click on the corresponding button in the upper right-hand corner. 

What to Include in Your Real Estate Posts

Whenever you’re getting your posts prepared, you’ll want to have a certain amount of information programmed with it to make your job easier. By having this information at your fingertips, you reduce the amount of time you spend posting to nearly nothing. 

Some information you might consider including with your post is: 

  • Date
  • Time
  • Post Text
  • Images or Video
  • Multimedia Links
  • Character Counts (if on Twitter)
  • Special Notes
  • Necessary Tags

By including all or most of the above information, you can turn your social media posting into a much simpler task. 

Final Thoughts

Social media content calendars can seem like a complicated addition to your routine if you haven’t ever used them before, and many agents even avoid them because of the supposed time they take up. 

By utilizing even a simple content calendar, though, you can both decrease the time you spend on social media marketing and solidify your social media presence in the eyes of your prospects. 
To learn more about content calendars, check out this blog post for real estate agents. Or, if you have everything you need and are ready to start building your social media presence now, sign up with Content Cory to get started!

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