Good Business Social Media Practices VS the Not-So-Good\u2014Our 2022 Guide - ContentCory<\/title>\n<meta name=\"description\" content=\"Learn to identify your good social media business practices and separate them from the bad ones in this pro social media article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contentcory.com\/blog\/good-business-social-media-practices-vs-the-not-so-good-our-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good Business Social Media Practices VS the Not-So-Good\u2014Our 2022 Guide - ContentCory\" \/>\n<meta property=\"og:description\" content=\"Learn to identify your good social media business practices and separate them from the bad ones in this pro social media article.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contentcory.com\/blog\/good-business-social-media-practices-vs-the-not-so-good-our-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"ContentCory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ContentCory\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-28T01:47:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-28T14:51:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/05\/28164948\/tim-marshall-cAtzHUz7Z8g-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ContentCoryCom\" \/>\n<meta name=\"twitter:site\" content=\"@ContentCoryCom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"seo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/contentcory.com\/blog\/#organization\",\"name\":\"ContentCory\",\"url\":\"https:\/\/contentcory.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/ContentCory\/\",\"https:\/\/twitter.com\/ContentCoryCom\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/contentcory.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.contentcory.com\/wp-content\/uploads\/2019\/12\/19084803\/contentcory-logo.png\",\"contentUrl\":\"https:\/\/blog.contentcory.com\/wp-content\/uploads\/2019\/12\/19084803\/contentcory-logo.png\",\"width\":500,\"height\":500,\"caption\":\"ContentCory\"},\"image\":{\"@id\":\"https:\/\/contentcory.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/contentcory.com\/blog\/#website\",\"url\":\"https:\/\/contentcory.com\/blog\/\",\"name\":\"ContentCory\",\"description\":\"Simple social media content calendar\",\"publisher\":{\"@id\":\"https:\/\/contentcory.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/contentcory.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/contentcory.com\/blog\/good-business-social-media-practices-vs-the-not-so-good-our-guide\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/05\/28164948\/tim-marshall-cAtzHUz7Z8g-unsplash.jpg\",\"contentUrl\":\"https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/05\/28164948\/tim-marshall-cAtzHUz7Z8g-unsplash.jpg\",\"width\":640,\"height\":427,\"caption\":\"best social media practices for business\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/contentcory.com\/blog\/good-business-social-media-practices-vs-the-not-so-good-our-guide\/#webpage\",\"url\":\"https:\/\/contentcory.com\/blog\/good-business-social-media-practices-vs-the-not-so-good-our-guide\/\",\"name\":\"Good Business Social Media Practices VS the Not-So-Good\u2014Our 2022 Guide - 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Good Practice: Conjure Up Emotional Connections<\/a>
Bad Practice: Coming Off As Arrogant or Unrelatable<\/a>
Good Practice: Personally Connect With Your Viewers<\/a>
Bad Practice: Promoting Your Business Too Directly<\/a>
Good Practice: Offer Helpful Content<\/a>
Bad Practice: Publishing Inconsistently\/ At The Wrong Times<\/a>
Good Practice: Using a Social Media Content Calendar<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n
Good Practice: Conjure Up Emotional Connections<\/h2>\n\n\n\n
Most business sales that come as a result of social media happen because of emotional marketing. That is, a business has successfully created an emotional connection between the viewer and itself. Take REMAX New Dimension<\/a>\u2019s post as an example: <\/p>\n\n\n\n
$\"Remax$ <\/figure>\n\n\n\n
In this post, REMAX conjures up an emotional connection with the reader by mentioning Thanksgiving, friends, and family. It also subtly promotes features about the house they\u2019re trying to sell! This is a great use of emotional marketing. <\/p>\n\n\n\n
Bad Practice: Coming Off As Arrogant or Unrelatable<\/h2>\n\n\n\n
On the flip side of Good Practice #1 comes Bad Practice #1: being too arrogant or unrelatable. If you\u2019re a business that caters to a specific demographic of people and you\u2019re consistently making posts that demographic would know nothing about, you\u2019re going to alienate your entire customer base. <\/p>\n\n\n\n
For example, a personal tax accountant that provides services to low-middle class citizens would have no business making a post that details changes in the top 3 tax brackets. Instead, they might consider posting tips about how to get the largest tax refund possible. <\/p>\n\n\n\n
Good Practice: Personally Connect With Your Viewers<\/h2>\n\n\n\n
Customers love to see the real person behind all these business social media accounts, so let them! Even the most successful businesses are constantly finding ways to start relevant and put personality in their posts. <\/p>\n\n\n\n
Take Wendy\u2019s, for example.<\/p>\n\n\n\n
$\"Wendy's$ <\/figure>\n\n\n\n
In this Tweet, the person running Wendy\u2019s Twitter mentions “people in charge” and breaks the fourth wall. They also add in a touch of humor and specifically break typical capitalization conventions to increase relevancy among younger viewers. <\/p>\n\n\n\n
Bad Practice: Promoting Your Business Too Directly<\/h2>\n\n\n\n
Gone are the days of treating your social media as a mid-day commercial slot! People no longer want to see you directly promoting yourself and often cringe away from it, in fact. <\/p>\n\n\n\n
For example, what if we were to make this entire article about the content calendar software we sell? It wouldn\u2019t be as interesting or engaging, would it? <\/p>\n\n\n\n
Similarly, the people viewing your social media want content that benefits them instead of you. It seems counterintuitive, but building trust with your audience and showing that you’re looking out for their best interests first can seriously drive up those viewership stats. <\/p>\n\n\n\n
Good Practice: Offer Helpful Content<\/h2>\n\n\n\n
As we mentioned, helpful content is the key to your customer\u2019s heart. Publish content that helps them and you\u2019ll have their undying trust. <\/p>\n\n\n\n
The Levinson Real Estate Team<\/a> goes above and beyond with this infographic depicting the best times to rent versus buy. This both builds trust with their customers while also increasing website views as they get click-throughs!<\/p>\n\n\n\n
$\"Real$ <\/figure>\n\n\n\n
Bad Practice: Publishing Inconsistently\/ At The Wrong Times<\/h2>\n\n\n\n
Nothing will kill the benefits of those good business social media practices faster than inconsistency. We also mentioned this in a recent blog post<\/a>, but inconsistency is a major red flag in your customer’s eyes. From their viewpoint, if you can\u2019t even commit to a posting schedule, how are you supposed to provide stellar services? <\/p>\n\n\n\n
All too often, business owners fall victim to thinking their social media isn\u2019t working. This usually happens because they don\u2019t see an immediate return on the time they put in. Then, after a few weeks or months, they decide it isn\u2019t worth it anymore and give up. <\/p>\n\n\n\n
A few months later, they hear about a success story where a small business went viral. They think “I can do what they did!” and decide to test their luck again. Then, when they don\u2019t see the same results, they quit. Rinse, repeat. <\/p>\n\n\n\n
This is precisely what you should not do. <\/em><\/strong>Social media is a long game marketing strategy, meaning you have to keep at it for a while before you start seeing noticeable results. The more consistent you are, the faster you will see these results. <\/p>\n\n\n\n
Good Practice: Using a Social Media Content Calendar<\/h2>\n\n\n\n
Once again, consistency is key, and if you want your social media to be consistent without consuming all of your extra time, you need a social media content calendar. <\/p>\n\n\n\n
For those unaware, social media content calendars look similar to daily planners in that they map out specific tasks for specific times. However, they also include categories that are personalized to the needs of your business\u2019s social media to make content organization easier. <\/p>\n\n\n\n
Here is an example of a social media content calendar: <\/p>\n\n\n\n
$\"Social$ <\/figure>\n\n\n\n
Notice how, in this example, there are sections that include Facebook, Pinterest, and Instagram, as well as spaces for notes, holidays, and copy. This allows you to sort out weeks’ worth of posts ahead of time in a way where you can simply copy and paste them over when the time is right. <\/p>\n\n\n\n
If you aren\u2019t good at making up spreadsheets on your own, though, Content Cory\u2019s social media calendar is perfect for you. Utilize the weekly and monthly sections to organize all your post ideas and notes in one beautiful overview to make content creation easier than it\u2019s ever been. <\/p>\n\n\n\n
We hope these practices and examples have inspired you to maintain new social media standards in 2022\u2014and that you\u2019ll come back for more updates in our next blog post!<\/p>\n

Good Practice: Offer Helpful Content<\/h2>\n\n\n\nAs we mentioned, helpful content is the key to your customer\u2019s heart. Publish content that helps them and you\u2019ll have their undying trust. <\/p>\n\n\n\n