{"id":629,"date":"2022-04-09T09:23:07","date_gmt":"2022-04-09T07:23:07","guid":{"rendered":"https:\/\/contentcory.com\/blog\/?p=629"},"modified":"2022-06-10T00:50:12","modified_gmt":"2022-06-09T22:50:12","slug":"the-ultimate-guide-to-creating-your-real-estate-content-calendar","status":"publish","type":"post","link":"https:\/\/contentcory.com\/blog\/the-ultimate-guide-to-creating-your-real-estate-content-calendar\/","title":{"rendered":"Real Estate Content Calendar: The Ultimate Guide"},"content":{"rendered":"<div class=\"wp-socializer wpsr-share-icons\"data-lg-action=\"show\"data-sm-action=\"show\"data-sm-width=\"768\"><div class=\"wpsr-si-inner\"><div class=\"wpsr-counter wpsrc-sz-40px\" style=\"color:#000\"><span class=\"scount\" data-wpsrs=\"\" data-wpsrs-svcs=\"facebook,twitter,linkedin,pinterest\"><i class=\"fa fa-share-alt\" aria-hidden=\"true\"><\/i><\/span><small class=\"stext\">Shares<\/small><\/div><div class=\"socializer sr-popup sr-count-1 sr-count-1 sr-40px sr-opacity sr-pad\"><span class=\"sr-facebook\"><a data-id=\"facebook\"style=\"color:#ffffff;\"rel=\"nofollow\"href=\"https:\/\/www.facebook.com\/share.php?u=\"target=\"_blank\"title=\"Share this on Facebook\"><i class=\"fab fa-facebook-f\"><\/i><span class=\"ctext\" data-wpsrs=\"\" data-wpsrs-svcs=\"facebook\"><\/span><\/a><\/span>\n<span class=\"sr-twitter\"><a data-id=\"twitter\"style=\"color:#ffffff;\"rel=\"nofollow\"href=\"https:\/\/twitter.com\/intent\/tweet?text=%20-%20%20\"target=\"_blank\"title=\"Tweet this !\"><i class=\"fab fa-twitter\"><\/i><\/a><\/span>\n<span class=\"sr-linkedin\"><a data-id=\"linkedin\"style=\"color:#ffffff;\"rel=\"nofollow\"href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=\"target=\"_blank\"title=\"Add this to LinkedIn\"><i class=\"fab fa-linkedin-in\"><\/i><\/a><\/span>\n<span class=\"sr-pinterest\"><a data-pin-custom=\"true\"data-id=\"pinterest\"style=\"color:#ffffff;\"rel=\"nofollow\"href=\"https:\/\/www.pinterest.com\/pin\/create\/button\/?url=&amp;media=&amp;description=\"target=\"_blank\"title=\"Submit this to Pinterest\"><i class=\"fab fa-pinterest\"><\/i><span class=\"ctext\" data-wpsrs=\"\" data-wpsrs-svcs=\"pinterest\"><\/span><\/a><\/span>\n<span class=\"sr-share-menu\"><a href=\"#\" target=\"_blank\" title=\"More share links\" style=\"color:#ffffff;\" data-metadata=\"{&quot;url&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;,&quot;excerpt&quot;:&quot;&quot;,&quot;image&quot;:&quot;&quot;,&quot;short-url&quot;:&quot;&quot;,&quot;rss-url&quot;:&quot;https:\\\/\\\/contentcory.com\\\/blog\\\/feed\\\/&quot;,&quot;comments-section&quot;:&quot;&quot;,&quot;twitter-username&quot;:&quot;&quot;,&quot;fb-app-id&quot;:&quot;&quot;,&quot;fb-app-secret&quot;:&quot;&quot;}\"><i class=\"fa fa-plus\"><\/i><\/a><\/span><\/div><\/div><\/div>\n<p>If you work in real estate, you know how important it is to have marketing strategies that are both effective and efficient. You need to be able to rely on your social media to help you sell homes without it taking away from the time you\u2019ll need to close on those deals.&nbsp;This is where a real estate content calendar comes in. <\/p>\n\n\n\n<p>Whether you\u2019re new to the real estate scene or you\u2019re a seasoned agent looking to step up your game, taking on the massive world of social media marketing can seem daunting. With a content calendar, you can consistently draw in new prospects with fresh and compelling content. And while setting up a content calendar might <em>seem <\/em>complicated, we\u2019re here to show just how simple it can be.&nbsp;<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1   uagb-block-e8cb604e \" \n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tdata-delay= \"800\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t<div class=\"uagb-toc__title-wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tTable Of Contents\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap\">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#why-is-a-content-calendar-important-for-social-media\">Why is a Content Calendar Important for Social Media?\u00a0<\/a><li class=\"uagb-toc__list\"><a href=\"#what-is-the-biggest-threat-to-my-contents-success\">What is the Biggest Threat to My Content&#8217;s Success?<\/a><li class=\"uagb-toc__list\"><a href=\"#creating-your-social-media-content-calendar\">Creating Your Social Media Content Calendar<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#step-1-categories\">Step 1: Categories<\/a><li class=\"uagb-toc__list\"><a href=\"#step-2-create-your-updates\">Step 2: Create Your Updates<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#views-in-your-real-estate-content-calendar\">Views in your Real Estate Content Calendar<\/a><li class=\"uagb-toc__list\"><a href=\"#what-to-include-in-your-real-estate-posts\">What to Include in Your Real Estate Posts<\/a><li class=\"uagb-toc__list\"><a href=\"#final-thoughts\">Final Thoughts<\/a><\/li><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<p><br>Here\u2019s the ultimate guide to creating your real estate content calendar:<br><\/p>\n\n\n\n<h2>Why is a Content Calendar Important for Social Media?&nbsp;<\/h2>\n\n\n\n<p>Before we get into <em>how <\/em>to create your real estate content calendar, it\u2019s first necessary to discuss exactly why a content calendar is needed.\u00a0<\/p>\n\n\n\n<p>To explain this, let&#8217;s look at the purpose of real estate social media: <\/p>\n\n\n\n<p>A realtor has three goals when it comes to creating online content.\u00a0<\/p>\n\n\n\n<p><strong>First, you want to build trust.&nbsp;<\/strong><\/p>\n\n\n\n<p>Real estate is an industry wrought with uncertainties and fluctuations. If you want to convince someone to let you sell their house or to buy one you\u2019ve got, they have to trust you. Because of this, your content needs to be centered on establishing a connection with these potential leads.&nbsp;<\/p>\n\n\n\n<p><strong>Second, you want to solidify leads.\u00a0<\/strong><\/p>\n\n\n\n<p>Your potential leads are going to see on average 10-15 posts from you before they decide they want to take the next step. Each of these posts needs to show them a new reason they should choose you as a real estate representative. Drive them to crave the solutions you offer, give them an easy way to contact you, and the leads will pour in.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"800\" height=\"512\" src=\"https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/06\/10004948\/Untitled-design-94.png\" alt=\"\" class=\"wp-image-733 img-fluid\" srcset=\"https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/06\/10004948\/Untitled-design-94.png 800w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/06\/10004948\/Untitled-design-94-300x192.png 300w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/06\/10004948\/Untitled-design-94-768x492.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><strong>Third, you want to keep a leg up on the competition.&nbsp;<\/strong><\/p>\n\n\n\n<p>Real estate is a market that is always overloaded with competition. If you want to be the best, you have to keep a leg up on them at all times. And in order to do this, you need to be continuously developing content that serves a purpose. Show them you can solve their problems, answer their questions, and empower them to reach their goals.&nbsp;<\/p>\n\n\n\n<p>In this post, we\u2019ll show you how to utilize the tools at your disposal to create real estate content that gives back the effort you put into it 10-fold.&nbsp;<\/p>\n\n\n\n<p><br>Here is your ultimate guide to real estate social media calendars.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>What is the Biggest Threat to My Content&#8217;s Success?<\/h2>\n\n\n\n<p>With these three main goals in mind, however, you need to be aware of the one&nbsp;<strong>critical error&nbsp;<\/strong>that&nbsp;<strong><em>will sabotage your content:&nbsp;<\/em><\/strong><strong>Consistency.&nbsp;<\/strong><\/p>\n\n\n\n<p>Without solid consistency, your viewers will not trust you, your leads won\u2019t solidify, and your competition is going to wipe the floor with you. In other words, you may as well not even be creating content at all!&nbsp;<\/p>\n\n\n\n<p>To understand why this happens, let\u2019s look at an example:&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say that you are a fan of two local ice cream shops in your area. Both of these shops have \u201cfavors of the day\u201d that they post on their social media. Over time, you come to look forward to these posts and you go into their stores to get their flavor of the day more than once. On more than a few occasions, you find yourself excited to get up in the morning and check your social media to see what the daily flavor is.&nbsp;<\/p>\n\n\n\n<p>With one of the ice cream shops, you see it every day without fail. With the other, however, it\u2019s hit or miss whether they will post it or not. Even if they do, it may not be at a consistent time and you could miss it anyway!<\/p>\n\n\n\n<p>Over time, you find yourself disappointed by the second ice cream shop on several occasions. You stop checking their social media to avoid disappointment and eventually stop visiting them. You\u2019re still a regular at the other shop, though.&nbsp;<\/p>\n\n\n\n<p><strong>Now, as a real estate professional, you don\u2019t sell ice cream. But you do rely on consistency all the same.\u00a0<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/05\/27034506\/Untitled-design-51.png\" alt=\"Talent versus consistency real estate graph\" \/><\/figure>\n\n\n\n<h2>Creating Your Social Media Content Calendar<\/h2>\n\n\n\n<h3>Step 1: Categories<\/h3>\n\n\n\n<p>To get started with your content calendar, you should first look at what types of posts you want to include in your regiment. These can include:&nbsp;<\/p>\n\n\n\n<ul><li>Engagement grabbers<\/li><li>Conversation starters<\/li><li>Blog post advertisers<\/li><li>Market updates<\/li><li>Tips<\/li><li>Events<\/li><li>Important announcements<\/li><li>Listing promos<\/li><li>Neighborhood promos (for listings you have)<\/li><li>Questions that require a response<\/li><li>Polls<\/li><li>QOTD (quote of the day)<\/li><li>Promoting old blog posts as they gain new relevance<\/li><li>Promoting new blog posts<\/li><li>Real estate news you\u2019ve read and wish to share<\/li><li>Event\/Open House announcements<\/li><li>Spotlight Listing of the Week<\/li><\/ul>\n\n\n\n<p>This isn\u2019t an exhaustive list by any means, but it does represent most of what you\u2019ll see on a social media channel.&nbsp;For more options, you can check out <a href=\"https:\/\/www.socialmediatoday.com\/news\/social-media-content-calendar-24-types-of-post-to-share-with-your-follower\/619173\/\">this blog<\/a> from Social Media Today. <\/p>\n\n\n\n<p>Then, once you choose what categories you want and what percentage of your posting each will take up, you should take a look at when you want each one to roll out. For example, you might post-market updates once a week on Fridays while quotes are shared on Wednesdays.&nbsp;<\/p>\n\n\n\n<p>Keep in mind that finding the best times for certain posts may take some trial and error. All audiences react to content differently, so keep an eye on yours and don\u2019t be afraid to make scheduling changes if needed.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>Step 2: Create Your Updates<\/h3>\n\n\n\n<p>Now that you know what you\u2019ll be posting, it\u2019s time to decide what content calendar tool you\u2019ll be using and start creating your updates. As far as management tools go, some people prefer to use a simple spreadsheet while others will use dedicated software. For this article, we\u2019ll be using the ContentCory social media content calendar as it has a wide array of features for all types of industries.&nbsp;<\/p>\n\n\n\n<p>We recommend creating updates for as far out as you are able. With real estate, this can be difficult because your posts depend highly on the market, but you should still be able to schedule out for a few weeks at a time.&nbsp;<\/p>\n\n\n\n<p>For most content calendars applications, the process of creating an update will look something like this:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"435\" src=\"https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222455\/socialcal1-1024x435.png\" alt=\"real estate content calendar example\" class=\"wp-image-631 img-fluid\" srcset=\"https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222455\/socialcal1-1024x435.png 1024w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222455\/socialcal1-300x127.png 300w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222455\/socialcal1-768x326.png 768w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222455\/socialcal1-1536x652.png 1536w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222455\/socialcal1-1200x509.png 1200w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222455\/socialcal1.png 1899w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>You\u2019ll start with what looks like an empty calendar as shown above. To get started, simply click on the day you\u2019d like to schedule the post for. When you do, you\u2019ll get a pop-up that looks like this:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"437\" src=\"https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222514\/socialcal2-1024x437.png\" alt=\"\" class=\"wp-image-632 img-fluid\" srcset=\"https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222514\/socialcal2-1024x437.png 1024w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222514\/socialcal2-300x128.png 300w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222514\/socialcal2-768x328.png 768w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222514\/socialcal2-1536x656.png 1536w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222514\/socialcal2-1200x512.png 1200w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222514\/socialcal2.png 1904w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>First, select the icon of the social media you\u2019re posting to. Then, check to make sure your date is correct and add any text and photos you have prepared, as well as your tags. When you\u2019re finished, it should look like this:&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"439\" src=\"https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222539\/socialcal3-1024x439.png\" alt=\"\" class=\"wp-image-633 img-fluid\" srcset=\"https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222539\/socialcal3-1024x439.png 1024w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222539\/socialcal3-300x129.png 300w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222539\/socialcal3-768x330.png 768w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222539\/socialcal3-1536x659.png 1536w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222539\/socialcal3-1200x515.png 1200w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222539\/socialcal3.png 1892w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Now, all you have to do is add as many posts as you have prepared, and voila! Your social media content calendar has been created!&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>Views in your Real Estate Content Calendar<\/h2>\n\n\n\n<p>With content calendars, you may find yourself in need of different views depending on what\u2019s happening in the market. Sometimes, you\u2019ll be able to schedule out a month or two at a time. Other times, you may only be able to do a few weeks or even a few days.&nbsp;<\/p>\n\n\n\n<p>With ContentCory you are privy to daily, weekly, and monthly views to help fill this need. To select your view, simply click on the corresponding button in the upper right-hand corner.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"470\" src=\"https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222554\/socialcal4-1024x470.png\" alt=\"\" class=\"wp-image-634 img-fluid\" srcset=\"https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222554\/socialcal4-1024x470.png 1024w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222554\/socialcal4-300x138.png 300w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222554\/socialcal4-768x352.png 768w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222554\/socialcal4-1536x704.png 1536w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222554\/socialcal4-1200x550.png 1200w, https:\/\/blog.contentcory.com\/wp-content\/uploads\/2022\/04\/08222554\/socialcal4.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>What to Include in Your Real Estate Posts<\/h2>\n\n\n\n<p>Whenever you\u2019re getting your posts prepared, you\u2019ll want to have a certain amount of information programmed with it to make your job easier. By having this information at your fingertips, you reduce the amount of time you spend posting to nearly nothing.&nbsp;<\/p>\n\n\n\n<p>Some information you might consider including with your post is:&nbsp;<\/p>\n\n\n\n<ul><li>Date<\/li><li>Time<\/li><li>Post Text<\/li><li>Images or Video<\/li><li>Multimedia Links<\/li><li>Character Counts (if on Twitter)<\/li><li>Special Notes<\/li><li>Necessary Tags<\/li><\/ul>\n\n\n\n<p>By including all or most of the above information, you can turn your social media posting into a much simpler task.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>Final Thoughts<\/h2>\n\n\n\n<p>As you create your posts, keep in mind that you want to develop a theme amongst your imagery. Whether this is brand colors, specific pictorials, or similar formatting is irrelevant. The major goal is for customers to be able to recognize you just by seeing one of your posts. This will create familiarity over time and facilitate trust.&nbsp;<\/p>\n\n\n\n<p>Additionally, as you fill in your calendar with content, double-check to make sure everything is correct. This will allow you to simply copy and paste your content when the time comes and saves you from embarrassing typo errors later.&nbsp;<\/p>\n\n\n\n<p>You may also consider color-coding your system as well. A common way of doing this is to use\u00a0<strong>red<\/strong>\u00a0for anything you haven\u2019t written content for or gathered,\u00a0<strong>yellow<\/strong>\u00a0for things that are ready to post, and\u00a0<strong>green<\/strong>\u00a0for items that have already been posted.\u00a0<\/p>\n\n\n\n<p>By utilizing even a simple content calendar, though, you can both decrease the time you spend on social media marketing and solidify your social media presence in the eyes of your prospects.\u00a0<br>To learn more about content calendars, check out this <a href=\"https:\/\/contentcory.com\/blog\/how-to-start-your-social-media-content-calendar-in-real-estate\/\">blog post<\/a> for real estate agents. Or, if you have everything you need and are ready to start building your social media presence now, <a href=\"https:\/\/contentcory.com\/register\">sign up with Content Cory<\/a> to get started!<\/p>\n\n\n\n<p><strong>Now, here are our questions for you: Do you use a real estate social media calendar currently? If not, are you going to start?\u00a0<\/strong><\/p>\n<div class=\"wp-socializer wpsr-share-icons\"data-lg-action=\"show\"data-sm-action=\"show\"data-sm-width=\"768\"><div class=\"wpsr-si-inner\"><div class=\"wpsr-counter wpsrc-sz-40px\" style=\"color:#000\"><span class=\"scount\" data-wpsrs=\"\" data-wpsrs-svcs=\"facebook,twitter,linkedin,pinterest\"><i class=\"fa fa-share-alt\" aria-hidden=\"true\"><\/i><\/span><small class=\"stext\">Shares<\/small><\/div><div class=\"socializer sr-popup sr-count-1 sr-count-1 sr-40px sr-opacity sr-pad\"><span class=\"sr-facebook\"><a data-id=\"facebook\"style=\"color:#ffffff;\"rel=\"nofollow\"href=\"https:\/\/www.facebook.com\/share.php?u=\"target=\"_blank\"title=\"Share this on Facebook\"><i class=\"fab fa-facebook-f\"><\/i><span class=\"ctext\" data-wpsrs=\"\" data-wpsrs-svcs=\"facebook\"><\/span><\/a><\/span>\n<span class=\"sr-twitter\"><a data-id=\"twitter\"style=\"color:#ffffff;\"rel=\"nofollow\"href=\"https:\/\/twitter.com\/intent\/tweet?text=%20-%20%20\"target=\"_blank\"title=\"Tweet this !\"><i class=\"fab fa-twitter\"><\/i><\/a><\/span>\n<span class=\"sr-linkedin\"><a data-id=\"linkedin\"style=\"color:#ffffff;\"rel=\"nofollow\"href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=\"target=\"_blank\"title=\"Add this to LinkedIn\"><i class=\"fab fa-linkedin-in\"><\/i><\/a><\/span>\n<span class=\"sr-pinterest\"><a data-pin-custom=\"true\"data-id=\"pinterest\"style=\"color:#ffffff;\"rel=\"nofollow\"href=\"https:\/\/www.pinterest.com\/pin\/create\/button\/?url=&amp;media=&amp;description=\"target=\"_blank\"title=\"Submit this to Pinterest\"><i class=\"fab fa-pinterest\"><\/i><span class=\"ctext\" data-wpsrs=\"\" data-wpsrs-svcs=\"pinterest\"><\/span><\/a><\/span>\n<span class=\"sr-share-menu\"><a href=\"#\" target=\"_blank\" title=\"More share links\" style=\"color:#ffffff;\" data-metadata=\"{&quot;url&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;,&quot;excerpt&quot;:&quot;&quot;,&quot;image&quot;:&quot;&quot;,&quot;short-url&quot;:&quot;&quot;,&quot;rss-url&quot;:&quot;https:\\\/\\\/contentcory.com\\\/blog\\\/feed\\\/&quot;,&quot;comments-section&quot;:&quot;&quot;,&quot;twitter-username&quot;:&quot;&quot;,&quot;fb-app-id&quot;:&quot;&quot;,&quot;fb-app-secret&quot;:&quot;&quot;}\"><i class=\"fa fa-plus\"><\/i><\/a><\/span><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Shares If you work in real estate, you know how important it is to have marketing strategies that are both effective and efficient. You need to be able to rely on your social media to help you sell homes without&#8230;<\/p>\n","protected":false},"author":2,"featured_media":664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[79],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real Estate Content Calendar: The Ultimate Guide - ContentCory<\/title>\n<meta name=\"description\" content=\"Learn how to create a real estate content calendar with this ultimate guide. 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