If you’re a social media marketer, you know there’s no shortage of opportunities to post content online. But with so much competition, it’s essential to have a plan for what and when to post in order to ensure that your content stands out from the rest.
After all, having a consistent presence on social media is essential for any business looking to engage its audience and build relationships. However, with so many different platforms and content types, it can be difficult to know how often and when to post. The key to success is creating and sticking to an ideal social media posting schedule.
By planning ahead, you can ensure that your content reaches the right people at the right time and maximize its impact. Here are some tips to help you create and implement a strategy for sticking to your ideal social media posting schedule.
Tips to Help You Follow Through Your Social Media Posting Schedule
Tip #1: Redirect Your Focus by Setting a Content Theme for the Month
Setting a content theme for the month can be a great way to stay on track with your social media posting schedule. It helps to keep your focus on one specific area, making it easier to create relevant and engaging content.
When creating a content theme, start by brainstorming a few broad topics that relate to your business. Think about what matters to your customers and what they’d be interested in learning more about. You can also look at what’s trending in your industry or what’s happening in the world that might be relevant to your business.
Once you’ve come up with a few potential themes, narrow them down to one that resonates with you and your business. This will be the topic you center all your posts around for the month. Make sure to keep the theme broad enough so that you can come up with a variety of content ideas, but specific enough so that you don’t get sidetracked.
Now that you’ve chosen your content theme, you can begin to plan out your posts for the month. Think about what types of content you can create that will fit within your theme. This could include photos, videos, quotes, articles, and more. Once you’ve come up with a few ideas, start drafting your posts and scheduling them accordingly.
Tip #2: Identify Your Ratios
When creating a posting schedule, it is important to consider the types of content you will be sharing and the ratios of the content. For example, you may want to use the 4-1-1 rule, which suggests sharing 4 educational and entertaining posts, 1 soft-sell post, and 1 hard-sell post.
Other popular ratios include the 5-3-2 rule, which suggests that you should share 5 posts from other brands, 3 posts of your own, and 2 personal non-work-related posts, and the Rule of Thirds, which suggests that you should share ⅓ of posts about your brand and content, ⅓ content from others and new ideas on the market, and ⅓ posts on personal interactions with customers for brand awareness.
Once you have identified the types of content and ratios for your social media posting schedule, it’s vital to plan how often you will post. The frequency of your posts should depend on the platform you are using. For example, Twitter is a fast-paced platform, so it is best to post multiple times a day, while Facebook is more relaxed, so you can post multiple times a week.
Tip #3: Play Around with Recycling Content and Include Holidays, Trends, and Current Events to Fill in the Gaps
Don’t feel like you have to come up with completely new content every time you post. You can always recycle content you’ve already created and give it a new spin, just make sure to update it with new information or visuals to keep it fresh.
In addition, to keep your content interesting and relevant, don’t forget to include holidays, trends, and current events in your posts. This will help you stay top of mind with your followers and make sure your content is always timely.
The Bottom Line: Making the Most of Your Social Media Content Calendar
Creating a social media content calendar is an essential part of any digital marketing strategy. It allows you to plan and schedule posts in advance, ensuring that your content is consistent and engaging. It also helps you save time and energy by making sure you’re not scrambling to come up with ideas at the last minute.
But while having a content calendar is important, it’s not enough to just create one and forget about it. To make the most of your social media content calendar, you need to ensure it’s organized, well-thought-out, and up-to-date. With an organized content calendar, you can save time and energy and maximize your efforts.
ContentCory is the perfect solution for anyone looking to organize and plan their social media content calendar. It’s easy to use, and it’s packed with features that make it a great choice for businesses and individuals alike. Create your calendar today and take control of your social media content!